Pantone, the international authority on colour systems and standards, picks a particular hue each year which they feel represents what’s happening in the world around them. Reflective of global culture and attitudes, previous years have seen colours ranging from the in-your-face ‘True Red’ of 2002, to the rich ‘Marsala’ of 2015.
Last year, for the first time, Pantone picked not one but two colours as their shades of the year; a pastel pink called ‘Rose Quartz’ and a laid-back blue called ‘Serenity’. These two shades gave us a catwalk full of delightful pastels, and interiors focussed on calming, happy environments. Which is what makes this year’s choice all the more… unexpected.
Announced at the end of last year, this year’s zesty yellow-green is a significant departure from the pretty pastels of 2016. Greenery (Pantone 15-0343) was picked as “a refreshing and revitalizing shade … symbolic of new beginnings” according to the Pantone announcement.
It is said to have been inspired by the rising environmental movement and the notion of ‘going green’. Whilst living a greener lifestyle is nothing new, it seems to have reached its pinnacle this year, with record numbers of people using renewable energy, choosing vegetarian or vegan diets and generally being more concerned about the state of the planet.
“Greenery is natures neutral”, said Pantone, explaining that it is the hue we all subconsciously seek while submerged in our grey, stressed lifestyles. We can certainly see it’s symbolic of a reconnection with nature, and is certainly vibrant and zesty enough to make us feel revived, renewed and restored. And after the year we had in 2016, who can complain about that?
Getting Greenery into your life
Of course, Greenery featured prominently in catwalk shows ever since it was announced as 2017’s definitive colour, but wearing this shade is not for everyone. The depth of colour will wash some skin tones out, and mistakenly wearing it with red is sure to make you look like a Christmas tree.
But we don’t need to go Greenery crazy to enjoy the fun and freshness of this trend. Here are a few ways to incorporate Greenery into your life without feeling like a walking bush:
- Accessorise with a bag or clutch in natures shade to add a pop of colour to any outfit.
- Varnish your nails in Pantones colour of the year, produced by Butter London.
- Have fun with fashion jewellery that sports the Greenery shade.
- Choose patterned blouses or tops that incorporate this colour, without it taking over.
- Use the trend as a good excuse to buy those classic green Hunter wellies you’ve been after for ages!
Greenery doesn’t have to take over your life to be in your life. Look for ways to involve the shade of the year in sensitive, underpowered ways to really get the most from this power colour.
Could your home be greener?
Apparently, it’s not easy being green, and while finding this nature-centric shade in nature itself may be easy, finding a place for it in your home may not be quite so simple. This vibrant shade is likely to overpower if it’s used on entire walls, and could create a nasty clash with other décor if not used sensitively.
It could, however, work extremely well in soft furnishings such as cushions, throws, curtains and tablecloths. Here at Simply Oilcloth, we have a number of items in our green oilcloth tablecloth selection which perfectly reflect the trend for Greenery in an easy to use, inexpensive and practical product.
As well as looking for home accessories to bring more green to your home, remember that the very best examples of this colour are found in nature itself. Why not fill your home with oxygen producing, stress relieving, health promoting house plants to really embrace the sentiment behind the colour of the year.
For more inspiration, take a look at the Greenery inspired Airbnb which has just opened up in London. Guests can immerse themselves in the Pantone colour of the year here, and hopefully enjoy some of that rejuvenating, refreshing magic that is set to define our 2017 experience.